Until technology and B2B companies learn that their customers are "people", they need to speak in ways people understand, and they do not have to use words their competitors do just to keep up with the Jones', here is an amusing take from Dilbert on creating your Company Mission Statement.
And I raise my hand at being guilty of this sin in the past. What can I say except one of my favorite quips: Sometimes when the bear attacks, you just need to go limp.
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