SHOP '08: Inspiration on a Rainy Day

Yesterday I had the good fortune to be in a room with over 100 women for 8 hours - and I wanted to hear every one of their zany and inspirational stories. How often do you get to attend a conference where everyone in the room is an interesting person? Exactly.

I'm talking about SHOP '08, a conference for independent women business owners here in Seattle. Networking diva and my new best friend Melody Biringer brought together women who have launched everything from eco-boutiques to consulting businesses to crafts shops to catered meals on the go to production companies to design firms to spas to you name it. The day featured panels for each session, not just one speaker, which offered a triple play of content for each hour. I even got to moderate a panel in a pinch when the fabulous Kelley L. Moore, lifestyle editor, could not make it due to illness (I'm not one for questioning opportunities when they land at my feet - I just snatch them up). My panel was "How to Turn Your Passion into Profit" featuring gorgeous smarties Anne-Marie Faiola of Bramble Berry, Larisa Goldin of DreamClinic and Rachel Brandzel of Real Card Company. Other panel topics ranged from to "Capital with Confidence - Decreasing your costs and improving your bottom line to "Be True to Your Brand - Do you have a business soul?" to Building Your Brand" to HELP! Can you build me a website?" All of the panels were chock full of sage wisdom from women who bear the scars and want to save you the hassle.

I thoroughly enjoyed the branding discussion (brand diva that I like to think I am) and the focused point that "Brand is not just a logo." Amen, sisters. Founder Sharelle Klaus of Dry Soda has created a lifestyle brand that is elegant and cool - all from her dilemma of not being able to drink wine when she was pregnant. They are so fanatical about their luxury, sophisticated brand, they carefully choose the types of paper clips used in the office. I think I've totally found my people. Oh, and their Rhubarb soda zips along your tongue like a firefly on a hot summer night in Eastern Long Island. Now I know why the French Laundry serves Dry Soda (and why they won't let discount blue box chains of which we will not speak sell them and spoil the brand image - at least not yet.)

Overall, it was a great day of inspiration and wisdom that I will not soon forget - both for the content and the lively connections I made. This beats my old IT/Application Development/Data Warehousing trade shows I was forced to endure for so many years where attendees care more about which booth has better free giveaways than the actual content presented. Thanks Ladies!